Digital Cross Roads
Looking for Extraordinary Business Growth?
DigitalCrossroads Draws on the experience of a range of industry players and successfully takes early stage ideas through profit derivation through to exit either through trade sale or merger.
Example Investments
Effective Measure provides cutting edge digital Audience Measurement, website rankings, internet demographics and market intelligence for website publishers, media agencies and digital marketers.
Effective Measure enables advertisers to gain unrivaled insight into web, mobile and console usage across all publishers & websites, including full support for IFABC and IAB metrics and their definitions as well as insight into the user journey amongst publishers and websites, discover the trends that can give your clients an advantage.
Our patent pending Digital Helix methodology addresses key industry concerns surrounding unique browser audience calculation, cookie deletion and the cost effectiveness of providing this type of solution to the market.
Web: http://www.effectivemeasure.com
BoomSouth offers some of the worlds best mobile storefronts to display, promote and sell any type of mobile content including graphics, ringtones, games and other mobile applications.
This is built on top of our award-winning platform and includes connectivity to all the major networks and carriers across Australia, Europe, Africa and North America.
With a customer base in the UK, Australia, USA, South Africa and New Zealand, BoomSouth boasts exceptional service, innovative, proprietary and robust technology and high level of customer support.
Lapbase sets the standard for tracking the progress of bariatric surgery patients & patient groups to assess outcomes, track complications and co morbidity and pool data to provide national or international grouped results.
Bariatric Surgery, specifically obesity surgery, is a growing market, with specific emphasis on first world countries where obesity is becoming an ever increasing problem for the health systems of developed economies.
With lapbase our clients, including surgeons, national health systems and international surgical & clinical health solution providers, are able to easily and effectively track the life changing results of current, leading edge obesity surgery procedures.
Convertrix is a new, world leading, technology that enables you to identify, capture and leverage micro search channels. Without effecting your allocated budgets or increasing your ad spend.
By focussing on the more specific search terms You create an entirely new and mostly untapped stream of search visitors & customers. These micro search channels represent a huge untapped potential for new leads and customers for your company & clients.
Google rewards more relevant ads, Using unique matching technology Convertrix ensures your ads achieve higher bid positions By data mining every aspect of your search marketing campaigns Convertrix will steadily increase the impact of your search marketing.
Typical Investments are for a period of 1 – 3 years, with the aim of taking the entity to trade sale, IPO or MBO.
Our Investment Guidelines
- Demonstrated Customers & Sales
- Strong, broad management team
- Realistic Growth Potential, baseline earnings or equity growth of 50 -100% pa